Anti-Abuse Lenticular Print Show Kids And Adults Different Ads

Please note this post was not created by Jay Clapp Photography but by Noam Galai

A Spanish organization called “Aid to Children and Adolescents at Risk” (ANAR) created a new ad campaign to bring awareness to kids at risk, using a cool new idea (but a very old technique). By using Lenticular printing, they were able to show two different ads in one print – one for kids, and one for adults. Adults see a different image and message than what the kids see. Smart, creative and important. [more]

via Fstoppers please use the share buttons below to share to your social network sites Jay

About jayclappphotography

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Posted on May 8, 2013, in Photography News and tagged , . Bookmark the permalink. Leave a comment.

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